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A/B & Multivariate Testing for SEO: How to Do It the Right Way

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance.

On-Page SEO A/B Testing using SEO Scout – Directive R&D

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Anyone guilty of not testing on-page SEO elements? ✋

It happens to the best of us. Let’s change that ��

Using SEO Scout, you can effectively A/B test on-page SEO elements to help you attain consistent gains with organic traffic, and potentially, leads.

��‍�� ����‍�� In today’s Directive R &D lab, I’m joined by a new lab partner, Sr. SEO Account Strategist at Directive, Brian Glassman, to show you how we like to use SEO Scout’s A/B testing feature.

Stop guessing �� Start testing ��

What is Multivariate Testing? | Data Science in Minutes

In this tutorial, we will explain: how a multivariate test differs from an A/B Test, how to create and conduct a multivariate test, and what questions you should be asking of your test.

Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations.

What is A/B Testing:

What is A/A Testing:

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How to Run Split Tests and Optimize Your Website for Conversions

You got a website, you want to run split tests, how do you know what you should be changing on your own website?

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Step #1 Add Crazy Egg to your website

Crazy Egg is a visual analytics tool. It’ll show you what people are doing and what they’re not doing.

These reports will show you scroll maps to see where people are clicking on the page.

These video recordings show the mouse movement and how people are navigating through your website, what they’re clicking on and what they’re not clicking on. These reports will show you the issues people are having on your website.

Step #2: Use Crazy Egg’s Wizzy Wig editor

Through the Wizzy Wig Editor, you can then go and make changes that you feel will help solve these problems.

Step #3: Run an AB test

Through Crazy Egg you can run your own AB test. Once you run them, Crazy Egg will show you which variant’s performing well and which ones not. Once you combine all of that, not only will you be able to make the right changes so you can boost your conversions and sales but you’ll also see those lifts.

If you don’t test, you won’t know if the changes you’re making are helping you or hurting you. I don’t care how good you are at marketing or how smart you are, we all make mistakes, even I do, so some of the changes I make sometimes hurt me.

That’s why I test everything out and Crazy Egg is an amazing tool that you can use to do this for your digital marketing efforts.

The crazy egg heat map tool is an incredibly powerful way to optimize for conversions.

Google Optimize Multivariate Testing Tutorial 2022

Learn how to use Google Optimize Multivariate tests to increase the conversion rate of your website. I share the most important methodology for Google Optimize testing – also for A/B tests. You’ll also learn how to analyze reports.


Thanks to my wonderful wife Dorothy for editing this video and getting it to look that good 😀

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