Join Society, a free Slack community for SaaS marketers:
https://directiveconsulting.com/join-society/

• • •

Anyone guilty of not testing on-page SEO elements? ✋

It happens to the best of us. Let’s change that ��

Using SEO Scout, you can effectively A/B test on-page SEO elements to help you attain consistent gains with organic traffic, and potentially, leads.

��‍�� ����‍�� In today’s Directive R &D lab, I’m joined by a new lab partner, Sr. SEO Account Strategist at Directive, Brian Glassman, to show you how we like to use SEO Scout’s A/B testing feature.

Stop guessing �� Start testing ��

In this tutorial, we will explain: how a multivariate test differs from an A/B Test, how to create and conduct a multivariate test, and what questions you should be asking of your test.

Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations.

—
What is A/B Testing:
https://tutorials.datasciencedojo.com/a-b-testing-minutes/

What is A/A Testing:
https://tutorials.datasciencedojo.com/what-is-a-a-testing/
—
Learn more about Data Science Dojo here:
https://datasciencedojo.com/data-science-bootcamp/

Watch the latest video tutorials here:
https://tutorials.datasciencedojo.com/

See what our past attendees are saying here:
https://datasciencedojo.com/bootcamp/reviews/#videos
—
Like Us: https://www.facebook.com/datasciencedojo
Follow Us: https://twitter.com/DataScienceDojo
Connect with Us:
https://www.linkedin.com/company/datasciencedojo

Also find us on:
Instagram: https://www.instagram.com/data_science_dojo
Vimeo: https://vimeo.com/datasciencedojo

#abtesting #datascience

You got a website, you want to run split tests, how do you know what you should be changing on your own website?

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

Step #1 Add Crazy Egg to your website

Crazy Egg is a visual analytics tool. It’ll show you what people are doing and what they’re not doing.

These reports will show you scroll maps to see where people are clicking on the page.

These video recordings show the mouse movement and how people are navigating through your website, what they’re clicking on and what they’re not clicking on. These reports will show you the issues people are having on your website.

Step #2: Use Crazy Egg’s Wizzy Wig editor

Through the Wizzy Wig Editor, you can then go and make changes that you feel will help solve these problems.

Step #3: Run an AB test

Through Crazy Egg you can run your own AB test. Once you run them, Crazy Egg will show you which variant’s performing well and which ones not. Once you combine all of that, not only will you be able to make the right changes so you can boost your conversions and sales but you’ll also see those lifts.

If you don’t test, you won’t know if the changes you’re making are helping you or hurting you. I don’t care how good you are at marketing or how smart you are, we all make mistakes, even I do, so some of the changes I make sometimes hurt me.

That’s why I test everything out and Crazy Egg is an amazing tool that you can use to do this for your digital marketing efforts.

The crazy egg heat map tool is an incredibly powerful way to optimize for conversions.

Learn how to use Google Optimize Multivariate tests to increase the conversion rate of your website. I share the most important methodology for Google Optimize testing – also for A/B tests. You’ll also learn how to analyze reports.

SUBSCRIBE FOR NEW VIDEO EVERY WEEK: https://bit.ly/2EVQjyf

Thanks to my wonderful wife Dorothy for editing this video and getting it to look that good 😀

Follow me:

Facebook: https://www.facebook.com/Ads-Courses-230187187874606/
Twitter: https://twitter.com/AdsCourses
LinkedIn: https://www.linkedin.com/in/karol-w%C4%99grzyniak-ab42252b/

-~-~~-~~~-~~-~-
Please watch: “Top Skills To Master as a Digital Marketer in 2021”
https://www.youtube.com/watch?v=Hl-hDT7K8DQ
-~-~~-~~~-~~-~-