Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot
Increase conversions on your content marketing campaigns by communicating the benefits – not the features – of what you have to offer.
Does Content Marketing Benefit SEO? (Secret Revealed!)
Does content marketing benefit SEO? This is a question we often hear, and the answer is yes! If you’re looking for tips to boost traffic to your website and improve your rankings on search engines, content marketing should be at the top of your list.
#contentmarketing #SEO #krausmarketing
00:00 Does Content Marketing Benefit SEO? [Secret Revealed!]
00:27 What is Content Marketing?
00:42 What is SEO?
01:06 Tip #1: Create Longer Content for Google
01:43 Tip #2: More Content Means More Keyword Opportunities
02:14 Tip #3: Provide Unique Information
02:54 More Information on Getting Started
—The Value of an SEO and Content Marketing Strategy—
Did you know? Your website’s content is one of the most important aspects of your online presence, and it needs to be well-written, informative, and engaging. However, simply having great content isn’t enough—you also need to ensure your target audience can actually find it.
That’s where a content marketing strategy comes in. A good content marketing strategy will help your website rank better in search engines and promote your content to the right people at the right time.
So, how can you craft a solid content marketing strategy? Here are three tips to follow:
Tip #1: Create Longer Content for Google
Did you know Google loves long-form content? This is because detailed and informative content tends to rank better than shorter content as it provides more value. To craft great content for Google and site visitors, be sure to go beyond only looking at keyword density, which is the number of times you use the keyword you’re trying to rank for. Instead, create substantial content that visitors will actually benefit from, and you’ll keep them on your site longer, lowering your bounce rate.
Tip #2: More Content Means More Keyword Opportunities
Your website is a great place to showcase your business’s purpose, so it’s essential to take advantage of this. By creating blog posts, infographics, guides, and other written content, you can incorporate more keywords related to your business and better rank for what your audience is searching for.
Tip #3: Provide Unique Information
Crafting a solid SEO and content marketing strategy allows you to concentrate on targeting your niche audience. Using keyword research, focus on finding specific keywords or frequently asked questions your audience is searching for an answer to and try to rank highly for it. As a result, you’ll help improve your website’s SEO and reach new visitors.
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Visit https://krausgroupmarketing.com/ to discuss your SEO and content marketing strategy.
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Should You Hire a Pro or DIY for Content Marketing?
Should you consider creating your own website content or hire a pro? Let’s talk about the three big benefits of doing it yourself.
0:00 Should you hire a professional for your content marketing?
0:22 Benefit of writing your own content
0:45 Saving money on content marketing
1:10 SEO content that boosts your rankings
Now that you have a good idea of the content you need to reach your target audience and support your business let’s talk about why you should consider creating your own content for your site. Creating your website copy images and videos sounds like a daunting task. Let’s talk about the three big benefit of doing it yourself.
Benefit 1: You’re going full custom and you own it. What better way to tell others about yourself and your business than to use your own words and feelings. Do you have a great product you made and wanna show it off? What better way to do that than with images of where you made it or a video showing how to use it. It’s these kinds of custom content that demonstrate you can connect with your audience in the right way and it’s aligned with your content strategy.
Benefit 2: Custom content costs money. So why not cut the cost and do it yourself? Writers for your copy need to get paid. Those custom images that match your sites feel and product mix, those cost money. Photographers, videographers, they have businesses too, which means you’ll have to pay. Doing it yourself can save you on cost and let’s you create more targeted content that matches your business.
Benefit 3: Creating your own content helps your SEO and can help you get found online. Writing a weekly blog about your business operations with images and videos that you created all contributes to the SEO of your site. You’re going to need to get good at creating content that helps your business. So we hope that you jump in and start creating content that helps your business grow.
Ready to get started on creating content that promotes and markets your brand and your business? No matter your skill level or current situation, our GoDaddy Guides are here to help! Let us know in the comments below, if you have any questions.
#ContentStrategy #GoDaddy #CreativeAgency #ContentMarketing #WebsiteContent
Why You Need to Find The Sweet Spot Between Telling and Selling In Your Content Marketing
The line between content and marketing has become really blurry. It’s nothing new, and you’ve probably heard me say this before. If you haven’t, then just look around you.
Take newspapers as an example. In the ‘olden days’ when everyone still read newspapers, you’d have a news story on one page and a very separate advertisement on the next. Sure, there were some smaller ads sprinkled throughout, but readers could immediately distinguish between ads and news stories.
Then, someone came along and invented the advertorial.
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Understanding T he Content Marketing Sweet Spot #973
Content Marketing is a hot topic.
Lots of brands think they’re doing Content Marketing, when in fact they’re just doing Content.
The true Sweet Spot of Content Marketing is the gap between what the Brand wants to say…and what the Customer wants to hear.
Anything else, is just noise.
Here’s the link to Michael Brenner great article on Content Marketing – https://bit.ly/3giX51y
#contentmarketing #contentstrategy #contentmarketing101