It’s not 2010 anymore. Keyword research and SEO isn’t as easy as it used to be. So what should you do?

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I’m going to share with you how to do keyword research in today’s world of Google.

It’s way more difficult to rank on Google today than it was back in the day.

Keyword Research Tip #1: Pick a niche.

Everyone’s talking about going after big terms like auto insurance, SEO, credit cards.

Yes, you can eventually get there, but it takes six months to see traction with Google these days, 12 months to start seeing your traffic go up, and two years to be crushing it on Google.

You want to go after and pick small niches.

Keyword Research Tip #2: Pick buzzwords that are trending.

Technology is moving so fast these days that things are continually changing.

Whether it’s cryptocurrencies or whether it’s new products that are coming out like the iPhone 100.

Go after new, upcoming words. You can find them using Google Trends.

Google Trends breaks down what’s hot and what’s up and coming.

You want to go after these keyword terms because they’re not that competitive yet.

When you create content around new and trendy keywords, you’re gonna skyrocket to the top way faster than if you went after old terms like “credit cards.”

Keyword Research Tip #3: Use Ubersuggest to find keywords.

These days people just don’t type in keywords like “dog food.”

They’ll type in keywords like “what dog food is best for my animal” or “what dog food is great to make my dog lose weight.”

These are really popular terms.

Ubersuggest will show you different variations of your primary keyword, and it’ll even show you how competitive they are, how much search volume you’re going to get, and how many people are going to click on your listing if you rank number one, two, or number 10.

Keyword Research Tip #4: Use Quora.

Type in keywords related to your industry, and you’re going to see the most popular questions people are asking.

When you start seeing the most popular questions, you’ll know what kind of content to create that’s related to your space.

By creating answers on your blog that are more thorough, more detailed, you’re not only going to rank for it, but you’re going to rank higher because you can create way more detailed responses than Quora itself.

Keyword Research Tip #5: Focus on a theme.

If you’re going after credit cards, you want to have a website all about credit cards, like Credit Karma. Or you want to have a site all about marketing and SEO like me on NeilPatel.com.

If you want to get long tail traffic, what you need to do is create detailed content about specific individual topics.

When I say detailed topics, I’m NOT talking about “how to start an e-commerce site: I’m talking about “how to start an e-commerce site with Shopify.” You see how much more specific that is?

You can create another article on how to create an e-commerce site using Magento. By getting very specific you can have a 10,000-word blog post and everything about setting it up with Shopify or Magento, you’re going to dominate.

By being specific, anyone who’s interested in that topic and even potentially interested in hiring consultants or buying products or plugins or whatever you’re selling related to that topic, they’re going to land on your website.

When Google releases an update, they’re going to rank the most thorough website.

That’s why Wikipedia does well. It’s not just because they have a lot of links or brand queries. It’s because Wikipedia has some of the most detailed articles on the web.

That’s what you need to do with your content.

Create pages that are super thorough and detailed are high in quality.

When you do that, you’ll notice that you’ll start ranking for all the keywords related to your industry. That’s how you do keyword research in today’s world.

If you’re still struggling to figure out what keywords to go after or how to do keyword research in today’s Google world, leave a comment below, and I’ll help you out.

Please subscribe, like, fan, share this video, tell other people about it. I would appreciate it.

How to rank your business for a local audience.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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Hey everyone, it’s Neil Patel here for another Q and A Thursday video. I’m here with Adam from https://viewership.com/

We have a question from Karsen, and his question for you is, how does one go about ranking high for SEO search terms including near me with geographic relevance? For this example, dog trainers near me.

0:30 Near me means, anytime you do a search, like plumbers near me, dog trainers near me, whatever it may be, like gardener near me, right? They’re including that term, near me, in the Google search. So, what he’s asking is, how can I rank my business when people are typing in whatever term plus near me?

Local SEO Tip #1
0:40 The first thing you need to do, whatever you wanna rank for, Google it. Type in that plus near me and you’ll see all the localized sites that Google’s pulling from for those near me listings. Make sure you’re listed there. By getting listed there, it helps tremendously, because if they’re pulling from those sites and you’re there, there’s a higher chance that you’re gonna get listed.

Local SEO Tip #2
1:10 The next tip we have is you wanna make sure you’re listing the local landmarks, town lines, as well as old school like driving directions to wherever that you’re servicing.

1:30 On your website, you wanna list all the little subsections of Boston or whatever city you’re servicing, all the landmarks, all the town lines, because they could be all close to each other, and you even wanna go as far as putting the localized old school directions from how people are gonna get to wherever they are to you. By doing that you’re gonna be much better off in getting more traffic.

Local SEO Tip #3
2:00 You also wanna make sure you have a localized number. Everyone’s like oh, you wanna 800 number or an eight eight eight number, but no, you wanna localized number so people know that you’re there, you’re in person, and you’re not one of those, you know, sites that has near me listings for every single city

Local SEO Tip #4
2:40 In addition to that, when people go look for services near them, whether it’s plumbing, dog sitting, dog walking, they also check out your overall company or you and how you’re doing overall. So they may go to Yelp and those national services to type in your name to see how many reviews you have and if you’re legitimate.

3:00 Make sure you ask people who have a good experience to leave a review on whatever site, whether it’s Google, or whether it’s you know on Yelp or whatever it may be, because it helps create legitimacy, ’cause even if you’re not ranking at the top by having more reviews, people’ll be like, oh wow, you got 500 or 600 reviews, we’re more likely to list you.

3:20 When you do that search, Google has a local path, and let’s say they pick three listings, and the number one spot has ten reviews, the number two spot has seven reviews, and you’re the third spot, if you get a ton of reviews and now you have 50 or 100 reviews, what you’ll find is a lotta people will click on the listing with more reviews and if they click on you more than the other two, eventually Google will push the other two down and push you above them. So, follow those tips. You’ll get way more traffic for people looking for your business or your service near you.

3:50 Definitely. And I should say that the very fact that you’re watching this as a local business, sets you so far apart than all the other local businesses. So just know like you’re already killin’ it just by like following a few of these tips.

4:00 Whether you’re watching this or you’re doing something that’s huge, ’cause when I talk to most localized businesses they’re like yeah, we get our business from word-of-mouth, or we hand out flyers to community businesses around us. And I’m like, alright, there’s Internet, there’s phone, like yes, you should still do those offline tactics, but you should also use digital tactics as well.

4:30 If you have a local business, just, why don’t you comment below? This is an awesome community of people who are like really trying to get it all together, so tell us a little bit about the business as well, love to see that.

Thank you for watching. Make sure you subscribe, share, tell your friends about us. Thank you very much.

We analyzed 2 million random keywords and their top 10 ranking pages to create a dead simple SEO strategy for faster Google rankings. So how long does it take to rank on Google?

Our data revealed that the average number one ranking page takes around 3 years, while only 5.7% of all studied pages ranked in the top 10 search results within 1 year for at least 1 keyword.

But here’s the thing:

the duration to rank on Google page one depends on numerous factors and can’t be generalized.

In this video, you’ll learn:

1. How long it takes to rank in Google (and what it means for you as a blogger or website owner).
2. The main factors that helped accelerate pages to faster Google rankings.
3. A dead simple SEO strategy to rank your pages faster (even if your website is brand new).
4. How to find low-competition topics to write about.
5. 3 easy link building strategies you can rinse and repeat.
6. How to eventually start competing for high search volume and more competitive head terms.

Timestamps:

0:50 Our study of 2 million random keywords
2:21 Factors that help a page rank faster
3:21 Find low-competition topics with low to medium search volumes
7:00 Use guest blogging to acquire links
8:51 ‘Steal’ links from the Top10 ranking pages

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Check out my simple 10-step SEO process to get your website and your content to rank higher in search engines. Search Engine Optimization can be very difficult, but you need to be consistent and follow the right strategies to find success. In this video, I will show you my SEO strategy and some SEO best practices so you can start to rank higher with SEO in 2020 and beyond. You can find my complete SEO Course aka my complete SEO Tutorial for Beginners by clicking on the playlist URL below.

SPPC SEO Tutorial for Beginners Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y4Zebbxz71dATBZOEUDW755

Simple 10-Step SEO Process to Rank Your Content: https://surfsideppc.com/seo-process/

Helpful Related Videos:

What is SEO? How Does SEO Work? SPPC SEO Tutorial #1: https://www.youtube.com/watch?v=vAxThQvxzgE

How to Create Topic Clusters for SEO AKA Keyword Content Clusters: https://www.youtube.com/watch?v=8u8zldXTds8

5-Step Long-Term SEO Keyword Targeting Content Strategy: https://www.youtube.com/watch?v=n7PN5aAmmBA

Video Description:

My Simple 10-Step SEO Process

1. Understand the Main Topics and Sub-Topics You Want Your Website to Rank for in Google and other Search Engines

What are the main topics that your website and your content will focus on?

What are the sub-topics that your website and content will focus on?

2. Make Sure Website is Indexed, No Website Crawl Errors in Search Engines, Website Loading Speed

Is your website indexed without any major crawl errors from search engines?

3. Keyword Research for SEO

4. Create Content for Top Keywords

5. Use Long-Term SEO Friendly URLs

6. Optimize On-Page SEO including title tags, meta descriptions, header tags, image alt tags, internal linking, and external linking.

7. Answer common questions for your keywords provided by the Google search engine.

8. Continue to improve and update content over time.

9. Create topic clusters aka content clusters to rank for short-tail and long-tail keywords.

10. Use Content Marketing and Build Backlinks to your website and your content.

Is your website too slow?

URLs from the video:

Google Search Console: https://search.google.com/search-console/

Google Keyword Planner: https://ads.google.com/aw/keywordplanner/

How to Get High-Quality Backlinks: https://backlinko.com/high-quality-backlinks

Find the Speed of your website: https://gtmetrix.com/

Hashtags:

#SPPC #SPPCSEO #SEO #SearchEngineOptimization