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WHAT IS CONTENT WRITING VS COPYWRITING? Here are the 3 key differences between content writers and copywriters. If you’re a freelance writer looking to start a copywriting business it is absolutely critical that you know the difference between these two art forms, so you best know how to present yourself and find new clients.

Or, if you’re an entrepreneur or a business owner looking to hire the freelance writer, knowing the difference will make sure you hire a writer that suits your needs.

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Content writing and copywriting are NOT the same… and knowing the differences will make you much better at both. Watch this video to discover the major differences between content writing vs. copywriting.

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Content writing vs Copywriting vs Sales writing vs SEO writing vs Creative writing… What’s the main difference?!

This video will help you discover the main differences between Content writing vs Copywriting. Since there are SOOO MANY types of writing, it’s pretty easy to confuse them. This is a problem because not knowing exactly what ‘type’ of writing to use can have disastrous consequences – especially if you’re selling something.

And this is true for both businesses as well as freelancers.

BUSINESSES

if you’re a business and you want text that converts, you definitely want direct response/sales/conversion copywriting – because these are specifically engineered to make readers say ‘YES’… and get you the sale.

However, if you’re looking to rank higher on Google or just want to kick your content marketing efforts up a notch, then you definitely need content writing or SEO writing.

FREELANCERS

If you encounter a client looking to ‘make more sales’, then they’re definitely after a direct response/sales/conversion copywriter, who knows how to persuade and boost their bottom line. This requires a unique skill set but if you possess it, you’ll be rewarded handsomely.

But then again, if the project is more about blog writing, article writing, or generating more shares online, then they’re probably looking for a content writer or SEO writer – which needs a totally different skill set.

So… does this mean that these things are always so well-defined in real-life? No. Heck no! The truth is that tons of businesses (and rookie freelancers) confuse them ALL. THE. TIME.

Seriously, it’s not even funny… especially if you’ve ever tried hiring/being hired on places like Upwork. So to dispel the confusion once and for all, here’s a quick rundown of 3 major types of writing, and when they’re needed the most:

C O N T E N T W R I T I N G

-Used to write pretty much anything
-The main goal is for people to read it
-It has to be enjoyable and easy to read
-Essential for content marketing – but not the best for making sales

D I R E C T R E S P O N S E / S A L E S / C O N V E R S I O N C O P Y W R I T I N G

-ALL about creating persuasive messages that sell or get people to DO something (click, subscribe, buy)
-Heavily based on Psychology, Behavioral Economics, and Human Decision Making
-It has a rigorous process: from customer research & data analysis – to wireframing, writing, A/B testing & iterating.
-It’s one of those $$$ skills that will serve you for the rest of your life

S E O W R I T I N G

-It’s basically content writing with the aim of ranking high in search engines
-Incorporates various short-tail AND long-tail keywords
-Crucial for SEO but not really optimized for conversions
-The backbone of any content marketing strategy

And there you have it. From now one, you’ll know the main differences between content writing vs copywriting, and avoid the costly mistake of confusing the TWO – regardless if you’re hiring someone or doing it yourself.

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RECOMMENDED VIDEOS
Learn the basics of copywriting & boost your sales — https://www.youtube.com/playlist?list=PLgZaQ3qgjgrES8gyV-cMKmXHsyKCtkXSX
Create better landing pages for lower ad costs — https://youtu.be/UYqSykVtQog
Marie Forleo’s “Copy Cure” sales page review — https://youtu.be/y0j4hdoEArQ
Profitable sales page case study — https://youtu.be/UzwCr6_S-go
How to write a VIDEO sales letter — https://youtu.be/5cDJaRldXOI
How to write catchy headlines — https://youtu.be/HivvkXFIinc
7 Free cool copywriting tools — https://youtu.be/rVk_gVWVxww

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